NetEase, Warner Bros to Develop ‘The Lord of the Rings: Rise to War’ Game

Gaming

Chinese gaming giant NetEase on Monday announced a strategic partnership with Warner Bros Interactive Entertainment to develop a new Lord of the Rings mobile game, bolstering its pipeline following its secondary listing in Hong Kong. The new officially licensed strategy game, The Lord of the Rings: Rise to War, is based on the hugely popular trilogy of books by JRR Tolkien, NetEase said in a statement.

NetEase, along with rival Tencent and other gaming firms, have seen games revenue soaring during the COVID-19 pandemic, as people spend more time on their handsets and computers in lockdowns aimed at slowing the spread of the disease.

The release is the latest effort by Chinese game developers to expand beyond their domestic market and follows separate tie-ups by NetEase last year with Marvel and Pokemon Company.

Both Tencent and NetEase have vowed to derive more proceeds from overseas markets. Last year, a NetEase executive told Reuters the company hopes overseas revenue will account for 30 percent of its total in three years.

Nasdaq-listed NetEase raised at least $2.7 billion (roughly Rs. 20,520 crores) in a Hong Kong secondary offering last week, saying it would use the money to fund its international expansion plans.

© Thomson Reuters 2020

Articles You May Like

Apple Supplier Foxconn Said to Plan $1 Billion Investment in India
Trump’s bright idea of kicking out foreign students unless unis resume in-person classes stuns tech, science world
The world’s nonsense keeping you awake in middle of the night? Good news. Go outside and see this two-tail comet
Fast as a motorbike, subtle as a brick: Motorola pushes out new Moto G 5G Plus mid-ranger
Apple’s New MacBook Air to Go Into Mass Production in Q4, Redesigned MacBook Pro Models Planned for 2021: Kuo

Leave a Reply

Your email address will not be published. Required fields are marked *